Senior CRM Campaign Manager

Mediaplus, a subsidiary of the Serviceplan Group,  is looking for a Senior CRM Campaign Manager BMW/MINI in Amsterdam on behalf of 'The Marcom Engine'.

ABOUT THE MARCOM ENGINE

The Marcom Engine (TME) fully integrates strategy, creation and production in one entity. A customized agency for BMW Group: both BMW & Mini. This includes all areas of data-driven performance marketing and analytics, marketing automation, CJ management, digital channels, reversed sales funnel planning and CRM.

As a transnational agency operating system for all European markets, TME comprehensively integrates the classic marketing disciplines of strategy, creation, and production with all relevant aspects of the customer journey - while raising them to a high-tech level.

This includes all areas of data-driven performance marketing and analytics, marketing automation, programmatic media, and CRM support.

YOUR KEY RESPONSIBILITIES 

CIM Campaign Management:

•          Develop, oversee central execution, and optimize Customer Integration campaigns (CRM/email and other related one-to-one channels) for local activity and localize European campaigns.
•          Utilize the Adobe Campaign Management suite to manage and track campaign performance, ensuring optimal results.

Account Management:

•          Manage key client accounts within the CIM/CRM domain, ensuring a high level of satisfaction.
•          Prepare and present campaign plans, performance reports, and insights to clients.
•          Coordinate with internal teams to ensure timely and effective delivery of campaigns.

Project Management:

•          Oversee the end-to-end process including planning, execution, and delivery of CIM/CRM campaigns, managing timelines, budgets, and resources.
•          Ensure all campaigns are delivered on time, within scope, and in line with client expectations.
•          Identify and mitigate project risks, ensuring smooth execution and delivery.
•          Scope new projects as requested, identify costs, and deliver back planning. Once quotes are approved and POs are delivered, commence the project.

Strategic Development:

•          Develop and implement CIM/CRM strategies that align with the client’s overall marketing and customer engagement objectives.
•          Analyze campaign performance data to generate insights and optimize future campaigns.
•          Support local TME from a CIM/CRM perspective in integrated campaign evaluations and align with other domains to share key learnings and insights for future campaigns.
•          Align and agree with key stakeholders on the client side to deliver insights.

Central Interface:

•          Serve as the primary point of contact for central TME, ensuring effective communication and alignment on central (blueprint) campaign objectives and deliverables within the CIM/CRM domain.
•         Plan and align on future campaigns.

Client Interface:

•         Act as the main point of contact for clients, ensuring effective communication and alignment on campaign objectives and deliverables within the CIM/CRM domain.
•         Build and maintain strong client relationships, understanding their needs, and providing strategic recommendations

AS AN IDEAL CANDIATE, YOU HAVE

•         Proven experience in CRM campaign management, preferably within a similar industry.
•         Strong knowledge of the Adobe Campaign Management suite.
•         Excellent communication and client relationship management skills.
•         Strong project management skills with the ability to manage multiple projects simultaneously.
•         Analytical mindset with the ability to generate insights from campaign performance data.
•         Willingness to travel once a month to Munich for alignment and training.
•         Fluent in English; Dutch would be an advantage and being stationed in The Netherlands is a must. 

WHAT WE OFFER

•         A good salary every 21st of the month that matches your experience and the quality of your work;
•          Hybrid working- 3 days office and 2 flexible (you need to be able to be at our Amsterdam office three days a week; a sponsor visa is unfortunately not possible)
•          Monthly €20 discount on your Urban Sport Club or BedrijfsfitnessNL sports membership
•          For your mental health, you can use an external coach and the platform OpenUp
•          Lease bike possibility via HelloRider with an employer contribution of €50,- per month
•          A phone allowance of €50,- net per month, on fulltime (ft) basis
•          Travel allowance (100% public transport or €0,23ct per km)
•          A contribution of 70% to your pension
•          25 holidays & the opportunity to use part of the 'standard' holidays flexibly. Furthermore, on an ft basis, you may also take an extra three days off per year for voluntary work
•          Participation in training courses and access to online development opportunities 
•          A varied Lunch at the office for an own contribution of €42 net per month
•          The possibility of having your holiday pay paid monthly instead of annually
•          A work culture that utilizes your input, creativity and talent within an entrepreneurial environment
•          The role is preferably full-time (40 hours, but 36 or 32 is also negotiable), with the prospect of a permanent position

HOW DO I APPLY?

Send your CV and answer three short questions. Of course, you can also come for a coffee first without any obligation! 

Have we received your response? Then we will let you know within a week whether you will be invited for an interview. If both sides like the introduction, a second interview will follow quickly.